EDF adds brand character to Olympics reward-scheme push

EDF: latest ad promotes its Thank Yous customer reward scheme
EDF: latest ad promotes its Thank Yous customer reward scheme

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.

The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks.

Creative is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'.

London 2012 sponsor EDF is running the ad as the first instalment of its 'Feel Better Energy' positioning that offers each customer a reward every month with tickets for the Olympics up for grabs.

The 'Feel Better Energy' campaign was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody 'Feel Better Energy'.

EDF followed the execution with a 30-second ad promoting its new residential tariff, Blue +Price Promise, which provides electricity backed by nuclear power.

Cameron Hughes, head of Brand at EDF Energy, said: "We've been really pleased with the positive response to our recent 'Feel Better Energy' advertising and in particular, to our new brand character.

"Bringing together 'Thank Yous', our new character, and our partnership with London 2012, we believe this new campaign has all the ingredients to make viewers ‘feel better’".

The 'Thank Yous' ad campaign will run on terrestrial and digital channels for eight weeks.

It is being supported by a DM campaign created by Archibald Ingall Stretton, which has also updated the Thanks Yous website as part of the push.

Follow Matthew Chapman at @mattchapmanUK

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message