Facebook and Twitter target UK SMEs with adspend giveaways

Facebook: goes head to head with Twitter to attract businesses
Facebook: goes head to head with Twitter to attract businesses

Facebook and Twitter are going head to head in their attempts to attract small to medium-sized businesses after both launched education and free advertising initiatives.

Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more than 50 fans to register for £20 credit, with the chance to apply for a further £60 as they increase their fanbase.

The programme will be rolled out to 50,000 businesses across Europe, starting in the UK today and following on in France, Germany, Spain and Italy later this month.

Facebook has partnered with Enterprise Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical advice required to build and maintain a Facebook page, and advertise effectively on the platform.

It has also teamed up with the British Chambers of Commerce for a Facebook-marketing roadshow in six UK cities this summer.

Meanwhile, Twitter is also trying to connect with small businesses. Last week at a London Evening Standard Business networking event, Tony Wang, general manger for Twitter UK, said that it was giving away up to £1,000 free adspend to businesses willing to share their stories of how they have used Twitter to grow.

A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands every day, so we hear a lot of their stories, but we don't always hear about the interesting stories from smaller companies."

She said that those businesses which contact @TwitterUK with their stories will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter in the UK.

Both businesses are following in the footsteps of Google, which has enjoyed extensive take-up for its search and its ad products, and has run similar roadshows for UK businesses in the past.

Facebook's intention to give away free advertising credits was first announced by its chief operating officer Sheryl Sandberg in January, during a speech where she claimed Facebook contributed an estimated £2.2bn to UK GDP and generated 18,400 jobs in small businesses across the country.

Mark Prisk, the business and enterprise minister, said: "The rapidly changing world of technology means that SMEs need to keep pace so they can connect with customers in the UK and abroad, and continue to promote British business.

"We have some of the most innovative SMEs in the world and we want to make the UK the best place on the planet to start and grow a business."

Simon Milner, policy director at Facebook UK and Ireland said many small businesses had "thrived" despite difficult economic conditions in recent years, "thanks to savvy entrepreneurs spotting the opportunity to benefit from new technologies."

Facebook's drive to get SMEs using its ad products comes at a time when the company is under intense pressure to prove the effectiveness of advertising on the platform, following its recent IPO.

Follow Sarah Shearman on Twitter @Shearmans

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer