Nintendo unveils content strategy for upcoming Wii U console

Nintendo Wii U: reveals entertainment strategy
Nintendo Wii U: reveals entertainment strategy

Nintendo is partnering with content companies including Netflix to deliver a new entertainment strategy that will take advantage of the second-screen capabilities of its upcoming Wii U console.

The gaming company is hoping to turn its fortunes around after it posted its first ever annual loss this year as it struggles to cope with the growth of smartphones and tablets and the flop of its 3DS handheld computer.

At the E3 gaming conference in Los Angeles the company revealed it was working with Netflix, Hulu Plus, Amazon Instant Video and YouTube to bring video experiences to its new console, which is due out at Christmas.

Nintendo will integrate a second-screen experience into the console through its GamePad controller, a tablet-style touch screen with a 6.2-inch screen and the ability to function as a TV remote.

Nintendo will also launch a "network communication system" called Miiverse to coincide with the new console, which will allow gamers from around the world to discuss games and discover new content.

Users can create a personalised Mii character to challenge their friends to play together, ask a question about difficult levels or discover hidden elements to games.

Players can pause games or applications and post messages to the Miiverse whenever they wish.

Owners of Wii U will also be able to join Miiverse from a Nintendo 3DS, PC or any smartphone or web-enabled mobile device.

During this week's E3 gaming conference Nintendo has also revealed a line-up of first and third-party video games, including 'Super Mario Bros', 'Wii Fit', 'Arkham City' and 'Assassin's Creed'.

Nintendo will also launch new games specifically for the console including 'Nintendo Land', a Wii U game set in a virtual theme park with attractions inspired by franchises including 'The Legend of Zelda' and 'Donkey Kong'.

'Nintendo Land' will feature 'asymmetric' game play, where images displayed on the GamePad are entirely different from those on the TV screen.

The player with the GamePad will have different information, viewpoints, advantages and objectives to create new co-operative and competitive opportunities.

Reggie Fils-Aime, president of Nintendo of America and chief operating officer, said: "The GamePad doesn't just introduce a new type of game play, it redefines an entire dynamic. With asymmetric game play, multiple experiences are possible in the same game at the same time.

"While games are the focus of this year's E3, the Wii U story also includes the enhanced social connections and integrated entertainment experiences created by the GamePad.

"We're providing a glimpse of that with the introduction of Miiverse and by revealing partnerships with some of the biggest content providers on the planet."

Follow Matthew Chapman at @mattchapmanUK


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage