Topshop hires Burberry's Justin Cooke as CMO

Topshop: makes key marketing hire
Topshop: makes key marketing hire

Topshop has poached Burberry's vice-president of public relations Justin Cooke as chief marketing officer to aid plans to turn itself into a global brand.

Topshop will task Cooke with taking the brand international as Green seeks to increase Topshop’s presence in America, alongside examining an entry into continental Europe and China.

It is understood Cooke will join in September and will report into Topshop managing director Mary Homer and will also work closely with Sir Philip Green, the boss of Topshop owner Arcadia.

During his five and a half years at Burberry, the brand managed to revitalise its image and carve out a name for itself in the digital space.

Green said: "With Topshop’s ambitious plans both at home and overseas for digital marketing and social media in particular, this is a very exciting time to bring someone of Justin’s calibre on board.

"I am an admirer of how Burberry has been an innovator in many areas, so Justin’s experience from his time there will add a new dynamic to the team, and we are delighted that he is joining us."

Topshop traditionally spends a very small amount on marketing in the UK. Arcadia, the parent company of BHS, Topshop and Topman, is currently reviewing its £4m media planning and buying account, which is worth £4m.

The bulk of Arcadia’s spend is focused on BHS, which accounts for around £3.5m, while Topshop and Topman together spend around £600,000, according to figures from Nielsen.

Cooke's departure from Burberry will not affect the brand’s marketing arrangements because its marketing is handled by chief marketing officer Sarah Manley.

Cooke’s other experience includes work at high-end fashion brands including Stella McCartney and Gucci.

The last person to occupy the marketing director role at Topshop, Andrew Glenn, moved to New Zealand in late 2010.

Follow Matthew Chapman at @mattchapmanUK


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message