M&S runs live video chat on Facebook with Joanna Lumley

Joann Lumley: backs the M&S shwop campaign
Joann Lumley: backs the M&S shwop campaign

Marks & Spencer is running a real-time Q&A session with Joanna Lumley on Facebook today (18 June) to answer questions on its "shwopping" initiative.

The live stream will be broadcast on the M&S Facebook page and will allow the public to ask Lumley questions in real-time by commenting below the video.

M&S claims that since launching the Shwopping scheme six weeks ago it has donated half a million used and unwanted items, equivalent to eight items a minute, to Oxfam for re-sale, re-use or recycling.

The retailer is asking its customers to exchange unwanted items of clothing of any brand when buying a new garment of clothing in its stores.

Lumley was hired by M&S to front the campaign, which falls under the brand’s Plan A corporate social responsibility drive.

M&S will attempt to reach a million "shwopped" items before the campaign hits the two month mark with a money-off event in stores this weekend, which will give away a £5 voucher to customers who "shwop" when spending £35 or more in-store.

Today's live video chat with 'Absolutely Fabulous' star Lumley will last for 30 minutes and begin at 12.30pm.

The retailer has also surveyed 2,200 consumers via YouGov about their recycling habits, which found one in five people have thrown away an item after wearing it just once.

Follow Matthew Chapman at @mattchapmanUK


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers