Revolution: July 2012 features list

The July issue of Revolution goes inside some of the top global social media brands to find out which model works best and why and looks at how social media is changing the face of email. Plus, find out what the trends and developments are in online video and which brands area leading the way.

Inside the world’s top social media brands: different models and why they work

In-house, agency, consultant or hybrid – when it comes to social media there’s no magic formula for deciding whether an in-house team, an agency, a social media consultant or a combination of these can best meet a brand’s needs. And just who does the social media team report to – is it the marketing department, the comms team or direct to the CEO?
Revolution goes behind closed doors at some of the top 10 Social Brands (from the Social Brands 100 ranking, produced by Headstream, which profiles brands taking the lead in the social age), examining how they organise social, which model works for them and why.
An increasing number of brands are investing in dedicated in-house social media resources, so what does this mean for the role of the agency/consultant? What challenges and opportunities do these different models present and ultimately, which department ‘owns’ social media?

Special Report: Email’s social evolution

While social media might not kill email, it could change how people use it – and marketers need to adapt. With consumers’ attention – and messaging mediums – divided across a number of platforms, email marketers need to think long and hard about how their communications are being viewed and acted upon.
Revolution explores what impact social media is having on email marketing. A Forrester Research report suggested social media is influencing changes to email marketing in several ways, from the timing of delivery to the ability to conduct transactions within the email. How are brands adapting to these trends – and what value is there in integrating email marketing with social media. What are the challenges? How has the fact that people access email by mobile influenced email’s evolution?

Battle of the Brands: social media

Revolution looks at how two of the UK’s biggest mobile manufacturers – Blackberry and Nokia – are making the most of social media to attract potential customers and connect with their existing user base.

Online video: here, there and everywhere

As video sites grow in popularity, brands are increasingly turning to the medium to get their name, message and content out there. With the emphasis very much on interactivity, driven by technology developments, Revolution examines the five biggest trends in online video and the brands that are leading the way.
And with consumers watching videos wherever they are, be it from mobile, tablets, online, social media and interactive TV, brands are demanding better efficiency and measurability of their video campaigns. But just how robust are digital video analytics and what measurements should brands be looking at?

For further information, contact: Kim Benjamin, 020 8267 4930


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer