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This issue of Marketing highlights the challenges being faced both by employers and marketers who are trying to work with, and break through to, "generation Millennial".
Jules Rogers, creative director at August Media, says: "We wanted the cover to be bright, bold and maverick to illustrate a 'tearing-up of the rulebook' when it comes to talking to these digital natives.
"It's time for us to think differently, and better, to get the attention of this new army of no-collar workers."
To read the full feature click here.
Jules Rogers, Sara Bravo, Ian Taylor and Richard Murray