Professor Green to star in first TV ad for Relentless

Professor Green: Relentless brand ambassador
Professor Green: Relentless brand ambassador

Relentless Energy Drink is launching its first TV marketing campaign this summer, starring rapper Professor Green, its newly appointed brand ambassador.

The Coca-Cola owned brand's debut TV campaign will air in August on Channel 4, among other broadcasters, and will use the brand’s "No half measures" messaging.

Green, who was named Relentless’s brand ambassador at the start of June this year, will be shown performing on stage in front of fans at an intimate gig for the ad.

Relentless’s previous marketing activity used four brand ambassadors – jiu-jitsu champion Roger Gracie, street dancer Zoe Green, BMXer Mark Webb and guitarist Stephen Carter from the band Gallows, as part of its "Virtues" activity, which included a cinema ad.

Green’s appointment signalled further commitment by Coca-Cola to its music-based activity, following on from Coke’s global campaign featuring DJ Mark Ronson and singer Katy B.

Bob Workman, vice president, brand partnerships, EMI Music UK, said: "A combination of Professor Green's artistic attitude and personality, as well as his incredible ability to engage with fans of all persuasions has made this exciting partnership possible.

"Both Professor Green and Relentless Energy Drink have such a strong sense of who they are and the cutting edge creative that Relentless Energy Drink bring to the table forms an amazing backdrop for showcasing Professor Green's music."

Green will be involved in a number of projects for Relentless running throughout 2012.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands