Virgin Atlantic poaches BBC's Simon Lloyd for top marketing role

Simon Lloyd: joins Virgin Atlantic
Simon Lloyd: joins Virgin Atlantic

Virgin Atlantic has appointed former BBC marketer Simon Lloyd as its marketing director, ending the airline's six-month search, triggered by the departure of Paul Dickinson.

Lloyd joins the airline from his position as director of media engagement, marketing and audiences at the BBC.

He will report directly into Julie Southern, Virgin Atlantic's chief commercial officer. He begins his job on 10 July.

Lloyd replaces Paul Dickinson, who left the airline in January after a decade at the company.

Dickinson, who led the airline’s £10m global marketing campaign under the strapline, "You’re airline’s either got it or it hasn’t," and the iconic 'Still Red Hot' 25th anniversary campaign, has taken up a new role at Christie’s auction house.

Lloyd has most recently been responsible for the distribution of all BBC marketing content across its platforms, from digital to TV, radio, events and shows, and was also responsible for the strategic marketing and brand leadership of BBC Sport, Radio 5Live, Children's and Learning.

Prior to this, Lloyd was the marketing director for the BBC Future Media and Digital division, which he took up after senior marketing roles at Palm, 118118 and Nokia.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message