Google makes tablet debut and undercuts Apple on price

Nexus 7: Google rolls out its first own-branded tablet
Nexus 7: Google rolls out its first own-branded tablet

Google has unveiled its first own-branded tablet, dubbed the Nexus 7, raising the stakes in the 'tablet wars' as it looks to undercut Apple on price.

Google revealed its first tablet in front of an audience at a developer conference in California.

The tablet will go up against the likes of Amazon's Kindle and Apple's dominant iPad.

In the same way that Google creates a "beacon" phone in collaboration with a manufacturer to showcase its Android operating system, this tablet has been designed for the latest version of its Android operating system, called Jellybean, and has been manufactured by Asus.

The 8GB version of the tablet will go on sale in July priced at £159, and at £199 for the 16GB, which will see it go for the lower end of the market, occupied by Amazon's Kindle Fire.

It is available to pre-order from Google Play, its Android app store, today (28 June).

The Nexus 7 is smaller than an iPad, with a seven-inch screen, more akin to the Kindle Fire. It is also lighter than the iPad, weighing 340g.

It features a quad-core central processing unit and a 12-core graphics processing unit, which Google says will make it "really fast".

According to Google, the device has been optimised for content in one place, with a high-resolution screen. It also has a front camera.

Google has pipped Microsoft to the post with the launch of its debut tablet.

Just last week, Microsoft unveiled its new group of tablets called the Surface, but it has not released pricing details or a launch date.

It also emerged last week that Amazon was gearing up for a UK launch of its Fire tablet, after it announced it was rolling out its app store n Europe.

But it has not signalled when the Fire, which has been on sale in the US for more than a year, will reach the UK.

When Amazon launched the Fire, it sparked a media frenzy and was dubbed a potential "iPad killer".

The cut-price tablet was intended for the lower end of the market, unlike other manufacturers, such as BlackBerry and Hewlett Packard, which tried to match Apple on price and were unable to wrestle market share from it.

Google also revealed its internet-connected augmented reality glasses, which will go on sale next year.

Follow Sarah Shearman on Twitter @Shearmans


Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer