Heineken paints pubs green for London 2012

Heineken: rolls out Olympic activity
Heineken: rolls out Olympic activity

Heineken is painting 150 London pubs green this week as part of its sponsorship of the London 2012 Olympics.

The Dutch brewer will kit out the London pubs with banners, posters, beer taps and Olympic-branded glassware, while staff will be kitted out in Heineken-green uniforms.

Heineken is the official lager supplier and sponsor of London 2012. It is a tier three sponsor with exclusive pouring rights for its beer and cider brands at Olympic venues.

Ahead of the start of the Olympics, Heineken is taking over Alexander Palace in North London, which will host the Dutch Olympic Committee during the Games. The site will be called Holland Heineken House.

As part of its sponsorship, Heineken is running a "text to win" competition, offering customers the chance to win tickets to Olympic parties.

 

Follow John Reynolds on Twitter @johnreynolds10

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now