Brand barometer: Code Club's latest viral campaign reviewed

Goviral evaluates the latest viral campaign from Code Club, with "ones to watch" from Mercedes-Benz, Coke Zero and Louis Vuitton.

 

Good cause, impressive list of personalities but something is missing

5 / 10

Code Club: The Interview

This video promotes the offer of free after-school activity that teaches children how to code. To get the Code Club message out, the campaign has enlisted online media high-fliers such as YouTube’s Chad Hurley and Joanna Shields from Facebook. HRH The Duke of York is also on hand to participate in a mock interview with a panel of youngsters.

The good cause and the impressive list of personalities should give the video a natural advantage – but despite the operation seemingly having been a success, somehow the patient still isn’t entirely well. Putting kids in roles designed for adults is a recycled idea that usually sells, but here something is missing. Maybe it’s the execution, perhaps it’s the script, or else the planning wasn’t given enough time and thought (the whole video was conceived, filmed and launched in one day).

We predict the video won’t be a big hit – but hope the initiative will ultimately succeed.

Ones to watch: Viral hits from this week

 

Mercedes-Benz: Golf world record

Mercedes-Benz promoted its SLS AMG Roadster by creating a world record – farthest golf shot caught in a moving car – with help from former F1 driver David Coulthard and pro-golfer Jake Shepherd.

Louis Vuitton – The Art of Packing

The luxury fashion brand offers tips on ‘the art of packing’ clothes into its designer luggage.

Coke Zero - Do that Toe Tappy

Carmen Electra and celebrity blogger Perez Hilton feature in a video to push the brand’s global dance positioning through the ‘Toe Tappy’ dance, created by MC/choreographer Knucklehead.

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