Direct marketing charitable fund names first four beneficiaries

Rosemary Smith: head of the DM Foundation's board of trustees
Rosemary Smith: head of the DM Foundation's board of trustees

The DM Foundation, a fund aimed at developing the direct marketing industry, has named the first four beneficiaries of its charitable fund.

The charity has split a total of £51,600 between four non-commercial initiatives that aim to support the DM industry, through supporting education, research and skills development projects.

The winning initiatives include a new direct marketing (DM) qualification by The Institute of Fundraising; a new post-graduate qualification from the New Technology Institute, Birmingham; a Data Students Workshop for maths undergraduates from The Institute of Direct and Digital Marketing, and a study into consumer attitudes to data privacy and the economic value of the DM industry by the Direct Marketing Association (DMA).

Applications for grants were assessed by the DM Foundation's board of trustees, which is headed by Rosemary Smith, director of the Opt-4 consultancy and former chair of the DMA board.

Smith said: "We have tough selection criteria that ensure we allocate funds only to those projects that will benefit the direct marketing industry as a whole, rather than just one company or organisation.

"The projects we selected will have a great impact on encouraging the next generation of talent to get a career foothold in the industry, as well as research that will shed light on important issues that affect us all."

The DM Foundation is now taking applications for the next round of grants and is requesting nominations for a new trustee to join its board to represent youth and new entrants to the DM industry.

Other trustees include Experian managing director David Coupe and Yell Group head of compliance and ethics, Malcolm Green.

Follow Matthew Chapman at @mattchapmanUK


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message