Lurpak to align itself with summer foods for latest Facebook campaign

Lurpak: designer aprons offered in brand's Facebook competition
Lurpak: designer aprons offered in brand's Facebook competition

Lurpak, the Arla-owned butter brand, has launched a Facebook competition to give away aprons by homeware designer Stuart Gardiner, as part of its 'Good Food Deserves Lurpak' campaign.

The designs of the 400 aprons in the giveaway are part of Lurpak's homage to summer foods, and feature cooking tips and recipe ideas such as smoked mackerel with watercress.

The campaign, created by Outside Line, runs for the next four weeks and will be supported through Facebook advertising, blogger outreach, CRM and across its owned channels.

The giveaway can be accessed via a tab on Lurpak's Facebook page.

In April, Lurpak partnered with to create a Foodbeats tool, which recommends music to listen to while cooking. The tool, also created by Outside Line, will be updated to include the recipes on the apron.

Earlier this year, Lurpak rolled out a £10m campaign to support its new Lightest Spreadable product, aligning itself with healthy eating.

Follow Sarah Shearman on Twitter @Shearmans


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers