GE tells its Olympics story with interactive map

General Electric: unveils digital campaign promoting its Olympics credentials
General Electric: unveils digital campaign promoting its Olympics credentials

General Electric is launching a digital campaign to raise awareness of its London 2012 Olympics sponsorship and its involvement in building the infrastructure and legacy for the games.

The energy giant has launched an interactive map, created by Beyond and built on Microsoft's Bing platform, which aims to tell the story of its role in powering the games.

It maps the Olympic venues and other landmarks in the UK and users can click on each landmark to find out information about its infrastructure.

It also includes games in which users win prizes by answering a series of questions about the Olympics.

GE started sponsoring the Olympic Games with the Torino 2006 Winter Olympics and has also included previous Olympic city locations on the map, with information about its involvement.

This year it has stepped up its consumer-facing marketing, with its first UK campaign in March. It has also recently rolled out advertising on the Docklands Light Railway to highlight the Olympic sponsorship.

In a recent interview with Marketing, Lord Coe said Olympic sponsors should do more to promote their contribution to the London 2012 Olympics, picking out GE as well as Adidas, Lloyds TSB as positive examples.

Follow Sarah Shearman on Twitter @Shearmans


Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad