Topshop signs deal with Nordstrom department store for US expansion

Topshop: spring/summer 2012 campaign
Topshop: spring/summer 2012 campaign

Sir Philip Green's Arcadia is expanding the footprint of its Topshop and Topman brands by striking a deal to sell its merchandise through a US retailer.

Green has signed a deal with US department store Nordstrom, to sell Topshop and Topman merchandise through 14 Nordstrom shops and via its website.

The deal means that  Nordstrom will be the only US retailer to carry the Topshop and Topman brands, in stores stretching from from Texas to California.

Green will be hoping for a significant uplift in sales from the venture.

Topshop and Topman, and rivals such as H&M, are looking to expand in the lucrative US market.

Topshop already has flagship stores in New York, Chicago and Las Vegas, supported by US designated online retail sites for Topshop and Topman, and last month, it hired Justin Cooke as chief marketing officer to aid the fashion retailer to turn into a global brand.

The UK brand's departments within Nordstrom will feature visual merchandising and store fixing supplied from the UK, with limited edition items of clothing to be sold exclusively within the department.

Green said: ''I believe Topshop and Topman offer the Nordstrom customer something very different and unique with our signature British fashion authority. With new pieces being delivered from our design team on pretty much a weekly basis, the ability to buy fresh, must-have looks every time a customer visits is key to our brands' point of difference."

Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug