Tablets account for 40% of all mobile retail searches

Tablets: report reveals growth in usage
Tablets: report reveals growth in usage

Tablets now account for 40% of all retail searches on mobile devices as the growth in mobile search pushes total retail search volumes up, according to the British Retail Consortium (BRC) and Google Retail Monitor.

Retail searches grew by 9% year-on-year in the quarter ending 30 June on the back of a 113% surge in searches on mobile devices.

Mobile device searches accounted for 20% of total retail searches in the month of June compared with 10% in June 2011.

Stephen Robertson, director general at BRC, said tablet devices accounting for 40% of mobile searches for the first time reflects a migration away from laptops and PCs.

He said: "Mobile searches overall are booming and the biggest growth area within that is for food and drink, showing smart consumers are increasingly using new devices to price check before buying their groceries."

Food and drink search volumes increased 163% year on year and the DIY and gardening sector rose 162%.

Consumer electronics was the only sector that showed a decline in total search volumes with a 3% dip that came amid all other sectors reporting double-digit growth.

Robertson said: "Around a fifth of all online spending is on food and drink but only a small proportion, 4%, of total grocery spending happens online. 

"With non-food goods dominating online spending, there are huge opportunities for food retailers to expand their internet businesses and this will be a big area of competition in the coming months and years."

The figures also revealed a noticeable peak in retail searches on mobile devices on the Bank Holiday Monday of 7 May.

Peter Fitzgerald, retail director at Google, said: "This demonstrates two central trends around mobile. First, the local trend, with so many people out and on the go we see mobile queries rise.

"Second, there is the trend of using mobile devices while watching TV. This drives up mobile queries around the bank holidays, which are big TV viewing days."

The top retail searches for the quarter included adidas, Amazon Kindle, Galaxy S3, iPad 3, Nike, Superdry, Vans and Xbox.

Follow Matthew Chapman at @mattchapmanUK


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers