We'll call you: Gocompare.com

Moles are peaceful types, so we were quietly pleased when we heard that Gio Compario may be silenced. But did the bazooka-toting Sue Barker really have to try to kill him?

Gocompare Good morning GoCompare, [name] speaking.

Mktg Hi, I'm calling about your new ad. Is there someone I can speak to about it?

Gocompare You can, yes, you're through to customer services. We would deal with all enquiries in the first instance, then we would refer the information to the relevant department.

Mktg OK. To be honest I really didn't like it and wanted to complain. I think it's very inappropriate and I don't really understand why Sue Barker is in it.

Gocompare Fair enough. We prefer to deal with complaints in writing, so then I can get you a formal response from the marketing department. Would you like to take our email address so I can put your complaint to them and get you a response? Unfortunately I can't get hold of anyone in that department to take a call, you see, so we would ask you to direct things in writing.

Mktg Is this something lots of people have been calling about?

Gocompare We've had the odd person, but a lot of positive feedback as well. It's been fairly mixed, as it always is with all our ads, to be totally honest.

Mktg So you've had a lot of positive feedback about the violence being used in it?

Gocompare Well, not about the violence, necessarily, but a lot of people are happy that we're killing off Gio [Compario] – it's a fictional character.

Mktg But he doesn't die.

Gocompare I know, but they've shut him up in that respect, you know? A lot of people obviously didn't like all the singing, but we get a mixed response, to be totally honest with you.

Mktg So do you know whether it's going to stay on-air?

Gocompare As far as I'm aware we've not got plans to remove it, but I don't know for sure.

Mktg Do you know how quickly I'll get a response from the marketing department?

Gocompare Our time scales are two working days, so if you email us today, we would pick that up, refer it to our marketing department and aim to get you a response in the next two working days. I can give you the right email address if you want?

Mktg Yes that would be great.

Gocompare Send it to feedback@gocompare.com. All right?

Mktg Thanks very much.

Gocompare Thanks, bye.


VERDICT: 7 out of 10

The call-handler was very patient and knew the best method for consumers to make a formal complaint, and response times, while having a good idea of the lay of the land with the ad itself and consumers' general responses to the campaign.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer