Mumsnet partners What Car? for autos review service

Mumsnet Cars: microsite offers reviews and advice
Mumsnet Cars: microsite offers reviews and advice

Mumsnet has partnered with What Car? to launch a section of its website that will feature user-generated car reviews alongside expert advice.

The reviews section will seek to offer straight-talking answers to common questions that Mumsnet users have about cars, which will sit alongside expert insight provided by the Haymarket-owned What Car? magazine.

Mumsnet's car microsite, Mumsnet Cars, has been set up to fill a "gap in the market" for clear and family friendly advice.

The site will also include a tool that will calculate the value of a used car, as well as advice on buying, selling and running a car.

Justine Roberts, chief executive and co-founder of Mumsnet, said: "When it comes to buying cars, we know that priorities change once people start a family and that parents are looking for safe, economical and practical cars, without the hard sell.

"Eighty per cent of our users seek advice or read reviews on Mumsnet when they are planning to buy a child-related product, and, judging from the number of car discussions on the site, there's a clear need for similar advice when it comes to cars."

Mumsnet surveyed its users to find out about what recommendations they would trust when buying a car, to coincide with the launch of its new service.

Some 48% of respondents said they would not trust any celebrity recommendation, while 77% said that a recommendation from a friend or a relation would be influential.

Follow Matthew Chapman at @mattchapmanUK

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message