Mumsnet partners What Car? for autos review service

Mumsnet Cars: microsite offers reviews and advice
Mumsnet Cars: microsite offers reviews and advice

Mumsnet has partnered with What Car? to launch a section of its website that will feature user-generated car reviews alongside expert advice.

The reviews section will seek to offer straight-talking answers to common questions that Mumsnet users have about cars, which will sit alongside expert insight provided by the Haymarket-owned What Car? magazine.

Mumsnet's car microsite, Mumsnet Cars, has been set up to fill a "gap in the market" for clear and family friendly advice.

The site will also include a tool that will calculate the value of a used car, as well as advice on buying, selling and running a car.

Justine Roberts, chief executive and co-founder of Mumsnet, said: "When it comes to buying cars, we know that priorities change once people start a family and that parents are looking for safe, economical and practical cars, without the hard sell.

"Eighty per cent of our users seek advice or read reviews on Mumsnet when they are planning to buy a child-related product, and, judging from the number of car discussions on the site, there's a clear need for similar advice when it comes to cars."

Mumsnet surveyed its users to find out about what recommendations they would trust when buying a car, to coincide with the launch of its new service.

Some 48% of respondents said they would not trust any celebrity recommendation, while 77% said that a recommendation from a friend or a relation would be influential.

Follow Matthew Chapman at @mattchapmanUK

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer