We'll Call You: Subway

In Mole's day, school dinners were an unappetising affair with no options, so we were intrigued by the idea of the sandwich chain setting up shop in schools.

Mktg Hi, is this the Subway helpline?

Subway Yes, it is. How can I help you?

Mktg I have heard details that Subway is soon going to be available in schools, and I just wanted to get some more details about that.

Subway I hadn't heard about this. It is not something that has come across my radar.

Mktg Well, I think it was quite a big story, so am surprised about that. It was basically saying that a school in Manchester is to trial selling Subway food at a counter in its sixth-form canteen.

Subway And what is it that you actually want to know?

Mktg Well, first, whether this is going to be rolled out to the rest of the country or is just a one-off. Also, what type of food will be sold? Will it be all Subway products, for instance, or just a selection?

Subway I'm not in a position to say. The responsibility for these things is carried out on a regional basis, so someone will be heading this up in the North West.

Mktg OK, so there is no central responsibility for this?

Subway No. We have about 20 regional heads across the country, so it will be decided on a region-by-region basis.

Mktg OK. Can you put me in touch with the regional head for Manchester please?

Subway Well, I can give you the number if that helps. (Gives phone number.) Is there anything else you want to know?

Mktg No, that is fine. Oh, you couldn't give me his name, could you?

Subway No, I don't know that, sorry.

Verdict 3/10

The call-handler was rather short in her manner. She was unforthcoming about, or simply ignorant of, the fact that Subway had struck a deal with a school. Her answers were generally blunt and she gave the impression that she wanted to end the call sooner rather than later.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands