Revolution - September 2012 Features List

The September issue of Revolution lifts the lid on hyper-personalisation and the benefits and challenges for brands - how will digital marketers make the most of the wealth of personal data available today and stay on the right side of the law? Plus, find out what the trends and developments are in search and which brands are leading the way.

The age of hype-personalisation  
Consumers are making choices with every click, conversation, photo and video upload – every waking moment is being logged, meaning that brands need to engage with them across all channels and in every interaction.  

Enter the world of hyper-personalisation – the trend to have more campaigns and activity focused on the user’s social trending, search and unique, personal, browsing data. Consumers are expecting brands to offer up what they need or want based on location, interests, demographics, choice of social networks. How can brands best meet this growing trend and what challenges do they face?

Revolution examines why hyper-personalisation is here to stay and which brands are leading the way in this area. Plus, we look at the data challenges with hyper-personalisation the questions to ask when hiring as social media agency.  

Special report: Search marketing – search gets smarter
Imagine if, instead of delivering up search results based on the keywords you typed in, your search tool was more of an omniscient oracle that could understand the nuances of both you as a person and as a searcher.

Sound farfetched? This was the view recently put forward by Colm Bracken, group search manager at Microsoft. He gives the example of how, if you asked "find me a train from Reading to my hotel in Hampstead," the engine knew exactly where you were in Reading, looked at the current time, calculated how long it would take to get to the station, showed you the cost and highlighted which of the two tracks the train would arrive at, since it knows this isn’t your usual route.  

As search engines start thinking more like humans, Revolution looks at how much better search is getting in delivering the most accurate and relevant results. What are the challenges with search engines thinking more like humans and what are the benefits? How will brands be able to capitalise on this new search model?  

Battle of the Brands: Search marketing
We look at the search marketing strategies of two of the UK’s biggest financial services providers – how do they stack up and who is the ultimate victor?

For further information, contact: Kim Benjamin, 020 8267 4930


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message