Haymarket Network tackles 4,000 page Olympic task

Olympic Games daily programmes: published by Haymarket Network
Olympic Games daily programmes: published by Haymarket Network

With the London 2012 Olympic Games in full swing official programmes and magazines supplier Haymarket Network is set to produce 27 daily guides as part of a bigger project spanning more than 4,000 pages of content.

The content marketing agency took on one of the biggest operations in publishing when it was awarded the contract to supply official programmes and magazines for the London 2012 Olympic and Paralympic Games in December 2010.

It is creating a £5 daily programme for each one of the 16 days of Olympic sporting action, in addition to the 11 days of the Paralympics starting on 29 August.

Apart from the first four daily guides, it has already produced 22 publications including the 196-page £10 official programme for the Olympic Games, the official programme for the Paralympic Games and the London Prepares series of magazines published earlier this year.

It was also commissioned to design and build a Tumblr blog called Explore the Ceremonies allowing an online audience to find out more about the Opening and Closing Ceremonies of the Olympics and Paralympics.

According to Simon Kanter, editorial director at Haymarket Network, the daily programmes are being produced by three teams, two in Stratford and one in Teddington.

He said: "With deadlines every hour and the world’s biggest event taking place all around us, the pressures are enormous, the adrenalin is pumping but we couldn’t be more excited and privileged to be involved."

In total 59 publications will be produced for Locog, culminating with the official London 2012 Olympic Games Review, available in retail outlets after the Games finish.

Andrew Taplin, managing director of Haymarket Network, said: "It is proving a real honour to be working with Locog at the very heart of London 2012, telling amazing stories to bring to life the Games and its heroic participants."

Cormac Bourne, project director, said the programmes would combine well with the apps that help spectators to get to the games.

He said: "The power of print shines through when you’re actually at the event.

"It gives people their souvenir and their 'I was there' proof."

Haymarket Network is the content marketing arm of Haymarket Media Group, the parent company of Marketing and Brand Republic.


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