Haymarket Network tackles 4,000 page Olympic task

Olympic Games daily programmes: published by Haymarket Network
Olympic Games daily programmes: published by Haymarket Network

With the London 2012 Olympic Games in full swing official programmes and magazines supplier Haymarket Network is set to produce 27 daily guides as part of a bigger project spanning more than 4,000 pages of content.

The content marketing agency took on one of the biggest operations in publishing when it was awarded the contract to supply official programmes and magazines for the London 2012 Olympic and Paralympic Games in December 2010.

It is creating a £5 daily programme for each one of the 16 days of Olympic sporting action, in addition to the 11 days of the Paralympics starting on 29 August.

Apart from the first four daily guides, it has already produced 22 publications including the 196-page £10 official programme for the Olympic Games, the official programme for the Paralympic Games and the London Prepares series of magazines published earlier this year.

It was also commissioned to design and build a Tumblr blog called Explore the Ceremonies allowing an online audience to find out more about the Opening and Closing Ceremonies of the Olympics and Paralympics.

According to Simon Kanter, editorial director at Haymarket Network, the daily programmes are being produced by three teams, two in Stratford and one in Teddington.

He said: "With deadlines every hour and the world’s biggest event taking place all around us, the pressures are enormous, the adrenalin is pumping but we couldn’t be more excited and privileged to be involved."

In total 59 publications will be produced for Locog, culminating with the official London 2012 Olympic Games Review, available in retail outlets after the Games finish.

Andrew Taplin, managing director of Haymarket Network, said: "It is proving a real honour to be working with Locog at the very heart of London 2012, telling amazing stories to bring to life the Games and its heroic participants."

Cormac Bourne, project director, said the programmes would combine well with the apps that help spectators to get to the games.

He said: "The power of print shines through when you’re actually at the event.

"It gives people their souvenir and their 'I was there' proof."

Haymarket Network is the content marketing arm of Haymarket Media Group, the parent company of Marketing and Brand Republic.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message