Yell prepares 'emarketplace' strategy under fresh Hibu brand

Yell: rebranding to Hibu
Yell: rebranding to Hibu

Listings company Yell, which this week formally rebranded as Hibu, has unveiled a fresh strategy to create an ecommerce and business website 'ecosystem'.

The directories company, which announced the change of direction in May, has launched a beta site, which includes its first 'emarketplace', as part of its drive to create a transactional digital platform for consumers as well as businesses.

It is currently trialling two local emarketplaces, which allow both businesses and consumers to sell goods, in Chicago in the US and Oxford in the UK.

It has also created a business store that enables firms to rent and design basic websites and ecommerce sites, based on customisable templates.

A basic website costs £20 a month, while an ecommerce site costs £30, with the option to upgrade and choose from a range of templates. It also offers advertising packages, so that the online stores can be promoted on third-party sites, via display, email and search campaigns, handled by Hibu for a fee.

The site also contains 'how-to' video tutorials on selling online, creating an effective website and reaching new customers online.

The site is expected to begin rolling out across all the company's markets in North America, Latin America and Europe from October. Marketing plans for the venture are yet to be confirmed.

The business is to assume the Hibu branding after deciding it needed a 'dynamic' new identity to signal its repositioning as a 'digital business of the future'.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message