Brand Manager of the Week: Cheryl Sheppard

Consumer marketing manager, Brothers Drinks Co

- Describe yourself in three words.

Fun, outgoing, sociable.

- What would you be if you weren't a brand manager?

Either a vet or a forensic scientist. I love animals and I have an inquisitive side.

- What advice would you give someone starting their marketing career?

Focus on where you want to be, work hard, network, and don't let anyone stand in your way.

- What attracted you to your current job?

I'm a cider drinker and love attending festivals, so it's my dream job.

- What was your first job?

As a direct marketing assistant for Northcliffe Press.

- How did you get your first job?

My enthusiasm must have rubbed off in the interview. I stayed for six years and met my husband there.

- What hobbies do you have?

Horse riding. I spend every spare moment with my horses, Will and Tilly.

- What makes you angry?

Laziness. I'm not the most patient of people.

- What's your favourite holiday destination?

Carvoeiro in Portugal. We go there at least twice a year. One day I will retire there.

- If you weren't you, who would you be?

Angelina Jolie.

- What's your favourite pub?

The Old Lock & Weir Inn in Hanham Mills, Bristol. Great food, great setting on the river, and it sells cider slush.

- What other languages do you speak?

I like to think I can speak a little bit of French.

- If you were a brand, what would you be and why?

I'd be Innocent Drinks. It's quirky, creative and oozes its brand values. Not sure about the buyout though ... although I suppose every brand has to do it some day.

- What's your greatest ambition?

To compete at the Badminton Horse Trials.

- If you could get tickets to any event, what would it be?

The Aftershow Party at the Brits.

- If you had three wishes, what would they be?

To get a dog (I've been working on my husband for 10 years) and to be healthy and happy.


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