We'll Call You: KFC

The chain has launched 'KFC degrees' in business with De Montfort University in Leicester. Ever keen to broaden our mind, Mole wanted to find out more

Mktg: Hello, I'm calling about the new degree courses you are offering. How would I go about finding out more?

KFC: Erm, can you give me more detail? I'm not sure what you are talking about.

Mktg: OK, there was a story in the newspapers last week that KFC was to begin providing degrees and other qualifications. I'm not an employee of KFC, but I might consider it if they are funding degrees. That's why I phoned you, to find out more.

KFC: I don't know anything about this. Are you sure about this? We haven't been briefed on anything like this.

Mktg: Yes, it is a big thing. I'm very surprised you don't know anything about it. Could you perhaps put me through to someone who does know something, please?

KFC: Well, it is not the sort of thing we get asked. Just hold the line a minute and I'll see if I can get hold of my manager. (Mktg is kept on hold for about three minutes before the same call-handler comes back on the line.) OK, I have spoken to my manager, and she said the best thing to do is to phone the general number, which is (gives number), and just outline what you have told me, and they will take it from there.

Mktg: Well, this does surprise me, I thought this was the 'customer careline' and that you would be able to help me. I am very surprised indeed.

KFC: No, this is a complaints line. We deal with complaints. You need to phone the other number for enquiries of this ilk.


The call-handler had no knowledge of this development. She seemed interested only in trying to end the conversation quickly. She also claimed that the number Mole called, clearly labelled a 'customer careline' on KFC's site, deals only with complaints.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage