FA Cup encounter to be dual-screened on TV and Facebook for the first time

FA Cup: this weekend's live coverage to be available on both ESPN and Facebook
FA Cup: this weekend's live coverage to be available on both ESPN and Facebook

Budweiser is to stream the FA Cup game between minnows Langford and star-studded Wembley FC, live on its Facebook page, repeating an initiative it also undertook last year, in a match which will also be televised.

The match takes place this Saturday (11 August) and will air on ESPN, while also being streamed to fans globally via Budweiser's Facebook page, marking the first time an FA Cup has been dual-screened like this.

The FA is also considering streaming more matches via Facebook.

Wembley FC has recruited former England stars David Seaman, Ray Parlour, Martin Keown and Graeme Le Saux, along with former US striker Brain McBride and former Rangers star Claudio Caniggia.

The star players, together with former England manager Terry Venables, who is the club's technical adviser,, will be part of the squad for the match on August 11.

The progress of Wembley FC will also shown as part of an eight-episode documentary series to be broadcast on ESPN.

Last year marked the first occasion that an FA Cup match was streamed live on the social network, via the Facebook page of FA Cup sponsor Budweiser.

The live stream was available via an application built into the US brewer's US Facebook page. Around 30,000 people viewed the live stream of the game, while 1,149 spectators turned up to watch the game live.

The FA has an existing broadcast relationship with ITV and ESPN for next year's competition and those matches in the later stages of the FA Cup are exclusive to those channels.

Budweiser's sponsorship of the FA Cup has given the competition a more international feel and has been marketed around the globe.

Previous sponsors of the English football competition, such as E.ON and Littlewoods, have primarily concentrated their marketing around the tournament in the UK.

The brewer's sponsorship of the FA Cup was announced in the summer of last year and is thought to be worth around £8m a year.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral