FA Cup encounter to be dual-screened on TV and Facebook for the first time

FA Cup: this weekend's live coverage to be available on both ESPN and Facebook
FA Cup: this weekend's live coverage to be available on both ESPN and Facebook

Budweiser is to stream the FA Cup game between minnows Langford and star-studded Wembley FC, live on its Facebook page, repeating an initiative it also undertook last year, in a match which will also be televised.

The match takes place this Saturday (11 August) and will air on ESPN, while also being streamed to fans globally via Budweiser's Facebook page, marking the first time an FA Cup has been dual-screened like this.

The FA is also considering streaming more matches via Facebook.

Wembley FC has recruited former England stars David Seaman, Ray Parlour, Martin Keown and Graeme Le Saux, along with former US striker Brain McBride and former Rangers star Claudio Caniggia.

The star players, together with former England manager Terry Venables, who is the club's technical adviser,, will be part of the squad for the match on August 11.

The progress of Wembley FC will also shown as part of an eight-episode documentary series to be broadcast on ESPN.

Last year marked the first occasion that an FA Cup match was streamed live on the social network, via the Facebook page of FA Cup sponsor Budweiser.

The live stream was available via an application built into the US brewer's US Facebook page. Around 30,000 people viewed the live stream of the game, while 1,149 spectators turned up to watch the game live.

The FA has an existing broadcast relationship with ITV and ESPN for next year's competition and those matches in the later stages of the FA Cup are exclusive to those channels.

Budweiser's sponsorship of the FA Cup has given the competition a more international feel and has been marketed around the globe.

Previous sponsors of the English football competition, such as E.ON and Littlewoods, have primarily concentrated their marketing around the tournament in the UK.

The brewer's sponsorship of the FA Cup was announced in the summer of last year and is thought to be worth around £8m a year.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers