Facebook raises stakes with real cash gambling app

Facebook: launches Bingo Friendzy online gambling app
Facebook: launches Bingo Friendzy online gambling app

Facebook is making its online gambling debut, with the launch of a bingo app which allows users to gamble on the social network with real cash.

The Bingo Friendzy app, created by games manufacturer Gamesys, will only be available in the UK, where online gambling is well regulated.

It will not appear to users who are under the age of 18 or from other countries.

The app, which launches this week, requires a £10 deposit and £30 to play, and players can chat to their friends while playing bingo.

Players enter their card details into the app, which is claimed to be "100% safe and secure".

Their activity will be shared with friends in their newsfeeds. However, it will not appear in users' newsfeeds who are under the age of 18, due to the network’s age-gating technology.

Gamesys, which operates the Sun Bingo and Heart Bingo, is one of the UK's leading gambling operators.

Facebook is talking to other games makers about introducing other gambling games, such as blackjack and roulette, according to the Financial Times.

The company said in a statement: "Real money gaming is a popular and well-regulated activity in the UK and we are allowing a partner to offer their games to adult users on the Facebook platform in a safe and controlled manner."

A Facebook spokeswoman would not confirm whether any more gambling games were in the pipeline or whether they would be introduced to other markets, such as the US, where online gambling regulation varies.

Separately, Amazon is making its first moves into social gaming and debuts its first Facebook game, as it moves to take on the likes of Zynga.

The ecommerce giant has launched Amazon Game Studios, which is a new team focused on "creating innovative, fun and well-crafted games." 

It has also announced its first Facebook game, called 'Living Classics', which features animated illustrations from children's books including 'Alice in Wonderland' and 'The Wizard of Oz'. The game revolves around reuniting fox families, while earning rewards and rediscovering stories, according to Amazon.

The company said in a post that the move into games was because many of its customers enjoy playing games, including free-to-play social games, and it believes it can "deliver a great, accessible gaming experience that gamers and our customers can play any time."

An Amazon spokeswoman was not able to confirm whether its games would carry advertising.

Last month Zynga, the social games company behind 'Farmville' and 'Mafia War's, blamed its disappointing financial results on Facebook favouring other games makers.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers