John Lewis bounces back after London 2012 'feel-good' factor kicks in

John Lewis: 'always a woman' campaign
John Lewis: 'always a woman' campaign

John Lewis' weekly sales have surged on the "feel-good factor" surrounding Team GB's success at London 2012, dispelling fears central London had become a "ghost town".

The brand's Oxford Street store and Peter Jones store in Sloane Square have recorded a remarkable turnaround in sales for the week ending Saturday 4 August, which the retailer has attributed to the Olympics.

The news comes after central London retailers, restaurants and theatres had expressed concerns that constant warnings about travel chaos by the authorities during London 2012 had created a "ghost town".

Last week John Lewis reported it had been hit by an 8.7% dip in year-on-year sales at its flagship Oxford Street store and a 10.3% drop at Peter Jones for the week ending on the first day of Olympic competition, 28 July.

However, sales have seen a dramatic turnaround with an 11.8% surge in year-on-year sales at the Oxford Street store and a 5.7% increase at Peter Jones for the week ending 4 August.

Tim Harrison, head of commercial format and implementation at John Lewis, said: "A remarkable week of success in the 2012 Games matched our flying start to the new half year. Compared to a year ago, the milder weather, new ranges and sporting activity have all driven demand.

"London 2012 merchandise leapt forward again by 51 per cent on last week. Undoubtedly, the feel-good factor of Team GB's medal success has had a direct impact in uplifting sales, not only in our London shops but also in our branches throughout the country".

The retail sector in West London received a further Olympic boost on Tuesday (7 August) with a 13.5% year-on-year increase in footfall, according to Experian FootFall.

The market research company has attributed the rise partly to spectators of the free Triathlon event, which took place in Hyde Park, visiting shops afterwards.

However, the increase in footfall on Tuesday is against a backdrop of continued decline in footfall during the Olympic period.

Experian Footfall’s figures show that footfall in West London was down every day during 1-6 August, excluding a 4.5% increase on Sunday. 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message