TalkTalk makes foray into smartphone market with new mobile offering

TalkTalk Mobile: new smartphone offer
TalkTalk Mobile: new smartphone offer

TalkTalk is making its first foray into selling mobile handsets to its customers, with an offering intended to provide "simplicity" and "great value".

The network operator has just launched TalkTalk Mobile, offering smartphone deals for its customers for the first time. TalkTalk already offers SIM card only plans, through a deal with Vodafone.

TalkTalk claims to have stripped out unnecessary costs so that all handsets will be free and plans start from £5 a month. The three contracts on offer are Small, Medium and Large.

TalkTalk is also offering double the data allowance for customers who buy a contract on the newly launched TalkTalk Mobile site.

For example, the Small plan offers 100 minutes, 250 texts and 100Mb data - or 200Mb data when you sign up online.

Samsung Galaxy Y and three Nokia smartphones are available on the £5 plan. In total there will be 50 handsets available from manufacturers including BlackBerry, Sony and HTC.

It will not be offering the iPhone because it is looking to offer better value for customers.

It is targeting families with the launch, making all calls between TalkTalk mobiles in the household and landlines free.

Tristia Clarke, commercial director of TalkTalk, said: "If you look at phone and broadband packages, they’re cheaper now than they were five years ago. TalkTalk led the way in bringing better value to the market and we’re doing it again with our mobile offers, saving customers even more."

TalkTalk is looking to boost average revenue per user through the move into mobile, which will see it take on Virgin Media, which offers landline, broadband and mobile contracts.

"We want to do in mobile what we did in broadband," said Clarke "and that’s to bring greater competition and choice and offer the best value to our customers."

The offering will be supported by a marketing campaign, details of which are yet to be confirmed.

At the start of this year, TalkTalk poached O2’s head of direct trading Dan Meader as mobile director as it geared up for the push.

The mobile launch comes as TalkTalk is moving into TV, with its YouView service, which is open to pre-registration and will arrive for customers this autumn.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'
SSE signs 10 year deal to sponsor Wembley Arena
Co-op bank posts losses of £1.3bn and expects no profits for two years
Morrisons digital boss Simon Harrow to leave the business
Tesco boss Philip Clarke backs CMO Matt Atkinson's 'enormous contribution' to brand