Jacob's Creek sponsors The Jonathan Ross Show

Jonathan Ross: sponsored by Jacob's Creek
Jonathan Ross: sponsored by Jacob's Creek

Jacob's Creek has signed up as the sponsor of 'The Jonathan Ross Show' on ITV as part of a drive to bring to live its 'True Character' positioning.

Under the deal with ITV, from tomorrow (18 August) the Pernod Ricard-owned Australian wine brand will tie-up with the show across broadcast, online and mobile through the 2012/13 season the talk show.

Jacob’s Creek has created a series of idents that will feature at the start and end of the programme and between the adverts which it claims will bring the brand platform to life in a "witty and entertaining way".  

The last series of The Jonathan Ross Show on ITV1 averaged 3.4 million viewers, peaking on 4th February 2012 when 4.9 million viewers tuned in to watch Jonathan Ross interview David Beckham.

Patrick Venning, marketing director for Pernod Ricard UK, said: "The Jonathan Ross Show is a powerful and exciting association for Jacob’s Creek; Jonathan is a true character of television and the show is a natural fit with our brand philosophy. It gives us the opportunity to bring to life the brand personality in a credible and engaging way."

The sponsorship package was negotiated by Vizeum and the idents created by Havas Worldwide.

In addition, Pernod Ricard is also launching a new TV sponsorship with film network Film4 for its Jameson whiskey brand which will be aired on the channel for 12 months from September.

The creative for the 5, 10 and 15 second idents, shown during the strand ‘The Late Night Film on Film4’, is a continuation of the brand’s ‘Lost Barrel Young Men’ ad and follows three friends enjoying a Jameson while discussing the legendary John Jameson’s adventures. 

Each tale reflects a different film genre from sci-fi to crime, horror and thriller, and follows John Jameson’s journeys as he protects his beloved Irish whiskey recipe from spies, zombies and ghosts.

The final still of the idents drives viewers to www.Facebook.com/JamesonCultFilmClub where they can find out more about the brand’s on-going association with film

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral