Vodafone blasts Ofcom's 'careless disregard' for granting Everything Everywhere 4G spectrum

Mobile networks: Everything Everywhere permitted to use existing spectrum for 4G
Mobile networks: Everything Everywhere permitted to use existing spectrum for 4G

Vodafone has blasted Ofcom's "careless disregard" after the regulator granted Everything Everywhere permission to use the existing spectrum for a 4G network.

The reaction from Vodafone comes as Everything Everywhere, the owner of the T-Mobile and Orange brands, is set to steal a march on its rivals after being granted the green-light to launch super-fast mobile internet.

Ofcom has refused to "properly regard the competitive distortion created by allowing one operator to run services before the ground has been laid for a fully competitive 4G market", according to Vodafone.

However, Ofcom has defended itself by claiming there was no risk the benefits of the decision will be outweighed by a distortion of competition and claims delaying the decision would be to the detriment of consumers.

The decision follows a lobbying campaign Everything Everywhere that launched in April and urged the government to "do whatever is necessary to move forward" with the 4G roll out.

Everything Everywhere approached Ofcom in March of this year with a proposal to become the first mobile operator to bring 4G to the UK by using its existing 1800Mhz spectrum to run LTE.

Ofcom’s decision means Orange and T-Mobile will be the first operators that can offer consumers the significantly faster mobile data speeds enabled through 4G with a possible roll out as early as 11 September.

Everything Everywhere has already trademarked 'Everything Everywhere 4G' and has been running trials of the service in South-West England.

The Ofcom decision comes ahead of the release of additional spectrum in the 800 MHz and 2.6GHz bands that will enable other operators to launch competing 4G services from next year following an auction process later this year

Ofcom’s actions have enraged Vodafone, which has released a statement saying it is "frankly shocked that Ofcom has reached this decision". 

The statement continued: "The regulator has shown a careless disregard for the best interests of consumers, businesses and the wider economy through its refusal to properly regard the competitive distortion created by allowing one operator to run services before the ground has been laid for a fully competitive 4G market.

"Ofcom’s timing is particularly bizarre given the reports that Everything Everywhere is currently in discussions to sell some of its spectrum to 3, which Ofcom has previously been at such pains to protect with its over-engineering of the 4G auction.

"This means the balance in the auction will fundamentally change.

"The regulator has spent several years refusing to carry out a fair and open auction. Now its decision today has granted the two most vociferous complainants during that entire process a massive incentive to further delay it.

"We wholeheartedly support the Secretary of State’s call for the 4G auction to occur in December and look to the regulator to finally do its job and produce a competitive market for 4G services as soon as possible.

"We firmly believe that a fully competitive market for 4G services is in the best interests of Britain.

"We have already committed ourselves to reach 98% of the UK population with indoor 4G services by 2015 – two years before Ofcom’s own target – but we need to acquire spectrum in the auction to achieve this. Ironically, all that stands in our way right now is the regulator."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers