Brand Manager of the Week: Daianna Karaian

Brand strategy manager, EDF Energy

Describe yourself in three words.

Focused, bold, reliable.

How would you define marketing?

A promise made, and kept.

What would you be if you weren't a brand manager?

A food critic.

What advice would you give someone starting their marketing career?

Work for a brand you really believe in. Life's too short to do something your heart isn't in.

What attracted you to your current job?

EDF Energy's strong focus on sustainability. It's an area I'm passionate about and have always worked in.

What's your greatest ambition?

To be the Steve Jobs of sustainability – or, at least, the Jonathan Ive.

If you were a brand, what would you be and why?

Method cleaning products: plain-speaking, understated and effective. Green, but not preachy about it.

What hobbies do you have?

I love the arts and recently developed a fondness for making mosaics.

What marketing trend is dominating your job at the moment?

Experiential. We have a light show on at the EDF Energy London Eye throughout the Olympics and Paralympics.

If you weren't you, who would you be?

Paul Polman, courageous Unilever chief executive.

What makes you angry?

Insincerity.

What is your favourite pub?

The Princess of Shoreditch, near my flat.

What's your favourite holiday destination?

Iceland. Stunning and silent.

If you had three wishes, what would they be?

Health, happiness and a constant supply of salted popcorn. No matter how big a container I have, it never seems to be enough.

What have been your best and worst freebies?

People still give away freebies?

What headline would you most like to read in Marketing?

'Apple and Google in merger talks'. How wonderful would a Goopple-enabled world be?

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer