HMV turns to Foursquare for Hunger Games competition

The Hunger Games: HMV hires Foursquare to run nationwide competition
The Hunger Games: HMV hires Foursquare to run nationwide competition

HMV is turning to Foursquare to run a competition based on Hollywood blockbuster 'The Hunger Games', which will involve regional "reapings" across 12 cities.

Participants stand to win a pair of tickets to the UK premiere of the 'The Hunger Games: Catching Fire', the second instalment of the franchise.

In order to enter, competitors have to check in on Foursquare at 12 participating stores between 2pm and 3pm on Sunday (2 September).

Entrants will be entered into a regional "reaping", whereby two names from each area will be put forward to a final "reaping" taking place at HMV Oxford Street, which will involve a prize draw for the grand prize.

The concept is based around the plot of 'The Hunger Games', in which 12 districts from a fictional land select two representatives to fight to the death in a televised battle.

HMV will run the regional competition in Glasgow, Edinburgh, Newcastle, Manchester, Birmingham, Leicester, Norwich, Cardiff, Bristol, Southampton, Belfast and Dublin.

Alongside the tickets to the premiere, the first 100 attendees at each store will have the opportunity to buy a copy of 'The Hunger Games' a day before the national release.

The 24 people selected for the final prize draw will each receive a 'The Hunger Games' goody bag.

HMV will push the competition through social media activity run by its in-house team with support from film studio Lionsgate and the brand's digital agency MMK Media.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message