HMV turns to Foursquare for Hunger Games competition

The Hunger Games: HMV hires Foursquare to run nationwide competition
The Hunger Games: HMV hires Foursquare to run nationwide competition

HMV is turning to Foursquare to run a competition based on Hollywood blockbuster 'The Hunger Games', which will involve regional "reapings" across 12 cities.

Participants stand to win a pair of tickets to the UK premiere of the 'The Hunger Games: Catching Fire', the second instalment of the franchise.

In order to enter, competitors have to check in on Foursquare at 12 participating stores between 2pm and 3pm on Sunday (2 September).

Entrants will be entered into a regional "reaping", whereby two names from each area will be put forward to a final "reaping" taking place at HMV Oxford Street, which will involve a prize draw for the grand prize.

The concept is based around the plot of 'The Hunger Games', in which 12 districts from a fictional land select two representatives to fight to the death in a televised battle.

HMV will run the regional competition in Glasgow, Edinburgh, Newcastle, Manchester, Birmingham, Leicester, Norwich, Cardiff, Bristol, Southampton, Belfast and Dublin.

Alongside the tickets to the premiere, the first 100 attendees at each store will have the opportunity to buy a copy of 'The Hunger Games' a day before the national release.

The 24 people selected for the final prize draw will each receive a 'The Hunger Games' goody bag.

HMV will push the competition through social media activity run by its in-house team with support from film studio Lionsgate and the brand's digital agency MMK Media.

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