Amazon launches into UK daily deals market

AmazonLocal: online retailer launches daily deals service in the UK
AmazonLocal: online retailer launches daily deals service in the UK

Amazon is expanding AmazonLocal, its daily deals website that offers discounts from local businesses high-street chains and online stores, into the UK, a year after launching in the US.

AmazonLocal will also offer discounted experiences, inclusing flying lessons and massages.

The site,, only includes offers for London, and Amazon has not revealed a timeframe for rolling out the service across the whole of the UK, but said it is "working quickly" to expand across the rest of the country.

The site requires consumers to subscribe to the service and to select an area within London that is most relevant to them, before selecting their preferred areas of interest, in order to receive tailored deals and offers.

Amazon's entry to the increasingly crowded UK daily deals market comes a month after Nectar launched its own discount service and two months after the Office of Fair Trading (OFT) sent letters of warning to 35 daily deals sites asking them to review their trading practices amid growing consumer concern.

Amazon launched the service in the US in June 2011, and has since expanded to a number of states from Florida to Georgia.

Read more on The Wall blog

Has the shine worn off of daily deals websites?


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'
SSE signs 10 year deal to sponsor Wembley Arena
Co-op bank posts losses of £1.3bn and expects no profits for two years
Morrisons digital boss Simon Harrow to leave the business
Tesco boss Philip Clarke backs CMO Matt Atkinson's 'enormous contribution' to brand