Brand Manager of the Week: James Nicholls

Brand manager, Sharp's Brewery

Describe yourself in three words.James Nicholls

Dedicated, passionate and determined.

How would you define marketing?

The support of a product or service with a unique and compelling brand proposition executed to maximise engagement of all stakeholders and purchase intent of customers.

What would you be if you weren't a brand manager?

Designer or adventurer.

What attracted you to your current job?

Positive consumer response to our products and an ambitious employer.

What was your first job?

Barrel washer and drayman here at Sharp's Brewery.

How did you get it?

I responded to an ad in the local Spar and then set about creating my first CV.

What makes you angry?

Sloppy artwork, clock-watchers and a lack of sleep.

If you were a brand, what would you be and why?

It has to be Doom Bar, as I'm inspired by Cornwall and the ocean, and I like to think I am classy, reliable and ahead of the curve.

What's your greatest ambition?

To build Doom Bar to become the UK's top cask beer, as well as a popular international brand.

If you weren't you, who would you be?

James Cracknell or Jenson Button.

What are your hobbies?

Surfing, diving, running and swimming. I have been also been annoying the neighbours with a drum kit for about 18 months.

What is your favourite pub?

The Atlantic House Hotel in New Polzeath, which is currently being refurbished. It's the perfect place to watch the sun set after a day surfing, armed with a pint and a basket of cheesy chips.

If you could get tickets to any event, what would it be?

The Billabong Pro Tahiti surfing competition.

If you had three wishes, what would they be?

Time travel; consistent, quality swell and sunshine; and no more hangovers.

What headline would you most like to read in Marketing?

'Doom Bar becomes world's number-one beer brand.'

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer