Brand Manager of the Week: James Nicholls

Brand manager, Sharp's Brewery

Describe yourself in three words.James Nicholls

Dedicated, passionate and determined.

How would you define marketing?

The support of a product or service with a unique and compelling brand proposition executed to maximise engagement of all stakeholders and purchase intent of customers.

What would you be if you weren't a brand manager?

Designer or adventurer.

What attracted you to your current job?

Positive consumer response to our products and an ambitious employer.

What was your first job?

Barrel washer and drayman here at Sharp's Brewery.

How did you get it?

I responded to an ad in the local Spar and then set about creating my first CV.

What makes you angry?

Sloppy artwork, clock-watchers and a lack of sleep.

If you were a brand, what would you be and why?

It has to be Doom Bar, as I'm inspired by Cornwall and the ocean, and I like to think I am classy, reliable and ahead of the curve.

What's your greatest ambition?

To build Doom Bar to become the UK's top cask beer, as well as a popular international brand.

If you weren't you, who would you be?

James Cracknell or Jenson Button.

What are your hobbies?

Surfing, diving, running and swimming. I have been also been annoying the neighbours with a drum kit for about 18 months.

What is your favourite pub?

The Atlantic House Hotel in New Polzeath, which is currently being refurbished. It's the perfect place to watch the sun set after a day surfing, armed with a pint and a basket of cheesy chips.

If you could get tickets to any event, what would it be?

The Billabong Pro Tahiti surfing competition.

If you had three wishes, what would they be?

Time travel; consistent, quality swell and sunshine; and no more hangovers.

What headline would you most like to read in Marketing?

'Doom Bar becomes world's number-one beer brand.'

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