We'll Call You: Adidas

Mole hoped that snapping up some Team GB kit would help us become the next Jessica Ennis, but the plan to qualify for Rio in 2016 has failed to get off the starting blocks.

Adidas Good afternoon, Adidas customer care. [Name] speaking, how can I help?

Mktg Hi, I've been trying to find the Team GB kit made by Adidas, but everywhere seems to be sold out.

Adidas The demand for that was quite high. None of our retail partners have still got it in stock. But we will be making the Paralympic version, which is exactly the same kit, but it will have the Paralympic logo on it rather than the Olympic logo. Would you be interested in that?

Mktg I might take a look. So are you not going to be making any more of the Olympic kit?

Adidas No. It was so popular, but it takes quite a long time to remanufacture things. I think it was in discussions last week at head office, but we're manufacturing so much Paralympic apparel.

Mktg But I've just been looking on eBay and the shirts are going for up to £200. How come you didn't manufacture enough?

Adidas We only manufacture and supply enough products to meet the demand from our retailers. Generally what happens is that we produce catalogues for our retailers up to 18 months or two years in advance. So this would have happened in 2010. They can only 'guesstimate' how many items they are going to sell. We don't manufacture extras in the hope that they will sell out. Everyone just underestimated how popular they were going to be.

Mktg So when does the Paralympics kit go on sale?

Adidas I'll have a quick look and check the date. [Puts Mktg on hold.) I just asked one of my colleagues and he thinks it's due for release this week. But we don't have a specific date.

Mktg OK, so shall I keep an eye on the Adidas website?

Adidas I imagine it will be on there first.

Mktg Will that sell out quickly as well?

Adidas We hope so. It's hard to determine, but the only thing you can do is keep checking the website. They should get a fair amount of stock, so you should be OK.

Mktg OK, many thanks.

Verdict 6/10

The call-handler was eager to help, and explained some of the issues behind the lack of stock. However, he was unable to provide many details, and his claim that the Paralympics kit is 'exactly' the same is patently untrue.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message