EasyJet switches to allocated seating

EasyJet: introduces allocated seating
EasyJet: introduces allocated seating

EasyJet is introducing allocated seating in November, priced from £3 per passenger, after a trial run improved customer satisfaction.

The airline claims the change to the longstanding "free-for-all" seating system commonly used by budget airlines resulted in "less stress and anxiety" for passengers on trial flights.

The new pricing regime will phase out the current priority boarding product, Speedy Boarding, which costs an average £10 per passenger.

Allocated seats will cost £3 but will not be a compulsory extra. Passengers will be able to purchase seats with extra legroom for £12 and reserve seats in the first few rows of planes for £8.

These prices applied during the trial, which 70% of passengers thought was better than the current system. Around 60% said it made them more likely to use the airline in the future.

The benefits of Speedy Boarding will live on for easyJet Plus! annual cardholders and Flexi Fare customers.

They will still be able to check in via Speedy Boarding's dedicated desk, board the aircraft first and will be able to select seats free of charge.

A spokesman said the airline expected the allocated system "to attract new customers for whom our old system was a barrier to entry".

According to easyJet the trial also delivered satisfactory results against key criteria including on-time performance, cost per seat and revenue compared to Speedy Boarding.

Carolyn McCall, chief executive of easyJet, said: "This is an example of easyJet trying to do all it can to make travel easy and affordable for our passengers."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message