Cadbury launches two Dairy Milk bars via social media

Cadbury: launches two chocolate bars with social media support
Cadbury: launches two chocolate bars with social media support

Kraft has used social media to launch two Cadbury Dairy Milk bars, Toffee Popcorn and Golden Biscuit Crunch.

The food giant unveiled the two new bars on Twitter and its Cadbury UK Facebook page and its Google Plus Page today (6 September).

It is also running a campaign from Dairy Milk's Twitter account. It has bought a Promoted Trend "#newcadburydairymilk" to advertise the bars and has run a series of tweets, including an image of the new bars.

Earlier today, Cadbury was tweeting for followers to return to its page at 11am to find out how to receive a free Golden Biscuit Dairy Milk sample.

It has now created a tweet asking followers to tell it what the scrambled words  ‘YOCAHOSCTATELT’, are, to win a sample.

The Golden Biscuit Crunch bar is being positioned as something to dunk into tea, while the Toffee Popcorn is being touted as the accompaniment for a night in with a movie.

The bars hit some stores this week, priced at £2.25 for the 200g Cadbury Dairy Milk Golden Biscuit Crunch and 150g Cadbury Dairy Milk Toffee Popcorn.

Cadbury recently revealed that since the start of the year, its social media activity around the Olympics has added 2.5 million fans and followers to its UK social media channels on Facebook, Twitter and Google+, which are dedicated to the Games content.

Jerry Daykin, social media and community manager at Cadbury London 2012 and Kraft Foods Europe, told Marketing that paid-for promotions on Twitter have been effective for the brand for reaching a mass audience.

Daykin said: "Growth in social has been organic, but as an FMCG brand, we are all about scale, reaching millions of people and that is hard to do without having some level of Twitter media."

Cadbury launches two Dairy Milk bars via social media

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer