House of Holland opens 'pop up' eBay shop for London Fashion Week

House of Holland: the fashion label's houndstooth tights
House of Holland: the fashion label's houndstooth tights

House of Holland, the fashion label, is running a temporary online sale on eBay, which it has dubbed a "digital pop-up store", as part of the online auction house's partnership with the British Fashion Council.

The sale runs from today until 18 September to mark London Fashion Week, which kicks off on 14 September.

A selection of clothing from designer Henry Holland's autumn/winter 2012 collection is up for grabs, while all customers who purchase an item will receive a free pair of House of Holland tights.

In addition, eBay will be live-streaming House of Holland’s spring/summer 2013 catwalk show in its Style Collective fashion blog on Saturday 15 September, as part of its partnership with the British Fashion Council for its Fashion Forward initiative, which supports UK-based designers.

In July, eBay announced it had signed a multi-season sponsorship deal with the British Fashion Council.

The House of Holland activity is the first since the deal was announced, and forms part of eBay's ongoing strategy to be perceived as a fashion retailer for big-name brands, not just an online marketplace.  

Last December eBay UK launched a pop-up store in London to showcase a range of products that could be bought through its app.

The online auction house claims more than 4.5 million shoppers visit its fashion site every month, up from around two million in 2010, and that its UK fashion business grew by between 20% and 30% in 2011 year on year.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message