Bupa marketer Martin George to leave amid restructure

Martin George: leaves Bupa amid restructure
Martin George: leaves Bupa amid restructure

Bupa's top marketer Martin George is set to leave the health insurance provider as part of a global restructure.

The former British Airways commercial director joined Bupa in 2008, leading the development of the brand’s ongoing ‘Helping you find healthy’ campaign.

George, who leaves in October, will continue to work on two small businesses of which he is a shareholder, as well as his position as chairman of Global Radio charities. He has also set to join the board at retailer Thorntons from November.

Former Diageo boss Stuart Fletcher was appointed Bupa chief executive last year, replacing Ray King, and is looking to implement a new, more "customer focused" structure based around five geographical markets: Australia and New Zealand, the UK, Spain and Latin America.

Fiona McAnena, formerly Bupa’s global brand director, left the business in April to start a consultancy business, Clearhound. George's departure leaves group marketing director Tiffany Hall as the most senior marketer left at the business.

"After a number of conversations with Stuart Fletcher over recent weeks about his new organisation, I've come to the decision that after four and a half years at Bupa, this is the ideal opportunity for me to look for new challenges outside the company," said George.

George began his career with Cadbury, holding several marketing roles before joining BA in 1987. He became BA marketing director in 1997, rising to commercial director in 2004. He is also a former a board member of VisitBritain, Visit London and Uniq.

In 2006, George and three of his colleagues were accused of price fixing with rival airline Virgin Atlantic. A trial, brought by the Office of Fair Trading, reached Southwark Crown Court in 2010, before collapsing after the discovery of a series of emails sent and received by Virgin Atlantic staff.

In March, Bupa announced an 86% year-on-year leap in annual profits, to £220m, while annual revenue was also up 14% on the previous year to £3.9bn.

Read our in-depth interview with Martin George from March last year.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug