Bupa marketer Martin George to leave amid restructure

Martin George: leaves Bupa amid restructure
Martin George: leaves Bupa amid restructure

Bupa's top marketer Martin George is set to leave the health insurance provider as part of a global restructure.

The former British Airways commercial director joined Bupa in 2008, leading the development of the brand’s ongoing ‘Helping you find healthy’ campaign.

George, who leaves in October, will continue to work on two small businesses of which he is a shareholder, as well as his position as chairman of Global Radio charities. He has also set to join the board at retailer Thorntons from November.

Former Diageo boss Stuart Fletcher was appointed Bupa chief executive last year, replacing Ray King, and is looking to implement a new, more "customer focused" structure based around five geographical markets: Australia and New Zealand, the UK, Spain and Latin America.

Fiona McAnena, formerly Bupa’s global brand director, left the business in April to start a consultancy business, Clearhound. George's departure leaves group marketing director Tiffany Hall as the most senior marketer left at the business.

"After a number of conversations with Stuart Fletcher over recent weeks about his new organisation, I've come to the decision that after four and a half years at Bupa, this is the ideal opportunity for me to look for new challenges outside the company," said George.

George began his career with Cadbury, holding several marketing roles before joining BA in 1987. He became BA marketing director in 1997, rising to commercial director in 2004. He is also a former a board member of VisitBritain, Visit London and Uniq.

In 2006, George and three of his colleagues were accused of price fixing with rival airline Virgin Atlantic. A trial, brought by the Office of Fair Trading, reached Southwark Crown Court in 2010, before collapsing after the discovery of a series of emails sent and received by Virgin Atlantic staff.

In March, Bupa announced an 86% year-on-year leap in annual profits, to £220m, while annual revenue was also up 14% on the previous year to £3.9bn.

Read our in-depth interview with Martin George from March last year.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Mark Zuckerberg lookalike turns to therapy in WeChat ad
Microsoft profits boosted by cloud computing drive
Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps