We'll call you: Domino's Pizza

Mole might have a pizza problem, but we're hopeful our young pups will favour a healthier diet, which is why a TV documentary about Domino's worried us

Domino's: Good morning, Domino's, (name) speaking, how can I help?

Mktg: Hello, I watched a documentary, Dispatches, about how Domino's has started to place loads of pizza restaurants near schools. I'm concerned about this because I don't want my children going out at lunch time and buying pizzas. I don't like the idea that when they go to secondary school and can go out and about, they could go to your pizza shops.

Domino's: If you want to make a complaint about that, you need to put it in writing.

I haven't heard about it, but I will just check with my manager, bear with me a second. (Mktg is on hold for less than a minute.) Hello, I've just spoken to my manager and she advised me that it's not true. We are not targeting school areas to open pizza stores.

Mktg: In the documentary, it said that there was one near a school in Brighton. The same thing is happening in Liverpool and all the locals are trying to stop it, but Domino's just said that because of its expansion plans, new stores will inevitably be near schools.

Domino's: I can't give you the exact locations of where stores are going to be opening, but we are not targeting school areas.

Mktg: But inevitably, if you expand, you will have pizza shops near schools.

Domino's: If you have any more queries, you need to send me it in an email, I will forward it to the PR team.

Mktg: The PR team? Can I speak to someone there?

Domino's: No, you need to send it in an email. But as I said, we haven't planned to open specifically where schools are.

Mktg: In the documentary they said one of the people - I can't remember his name - who has a big stake in Domino's is a big donor to Michael Gove, the education secretary. So it makes me concerned that your business has links with the government and will expand near schools.

Domino's: If you could send your comments in an email I will send it to a relevant department (gives email address and name). Send it to me and I'll make sure it gets sent to the right department.

Mktg: Thanks for your help.

Domino's: Thanks, bye.

VERDICT: 6 out of 10

The call-handler was polite in a difficult situation. However, after such a potentially damaging documentary, the chain should have ensured its call-centre staff were well briefed on the issue.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers