Twitter overhauls profiles and launches on iPad

Twitter: overhauls profiles
Twitter: overhauls profiles

Twitter has overhauled its profile pages and launched on the iPad for the first time with a view to 'bringing users closer' to the content and pictures flowing in feeds.

Users will now be able to place a large photo at the top of their profile, in a similar way to the picture on the top of a Facebook profile. Their profile picture and biography will appear in the middle of the header photo.

In addition, there is improved functionality for how images and copy appear within tweets as more publishers increasingly take up the opportunities presented by expanded tweets.

The free iPad app aims to make tweets "come alive", allowing answers to expand them to see photos, videos and web page summaries within the timeline using a single tap.

Speaking to Marketing shortly after the announcement, Adam Bain, president of global revenue at Twitter, said: "The updated profiles, for both marketers and consumers we think helps drive Twitter’s end goal of bringing you closer.

"The iPad app is something we are particularly excited about, because it has been built from the ground up and the consumer experience is spectacular."

He explained that the changes were not part of a strategy to become more of a destination with Twitter considering itself more of an "interest pointer".

This picture will appear above all of a user's tweets on the desktop version of the service, as well as the iPad and mobile apps.

It is also giving the photostream more prominence at the left hand side of a users' profile, and users can swipe through and tap to expand them.

Writing on the company blog today, Sachin Agarwal, product manager at Twitter, said the new profiles "help you get to know people better through their pictures".

The iOS and Android apps have been updated to support the changes, which come in the same week reports emerged that third party image services, such as Twitpic and yFrog, were being removed from its apps.

Twitter has also been making a number of changes to its ad platform in recent weeks, offering interest based and geo-location targeting.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Cheryl Cole is wild and arresting in new L'Oreal work
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend