Nokia sponsors Drama on 4 ahead of Lumia launches

Nolia Lumia: sponsoring Channel 4's Drama on 4 series
Nolia Lumia: sponsoring Channel 4's Drama on 4 series

Nokia is sponsoring Channel 4's range of 'Drama on 4' programmes, as part of its push to support its Lumia smartphones that will run on the Windows Phone 8 operating system.

The sponsorship deal will have Nokia's Lumia 920 and 820 smartphones featured in idents, beginning with the start of the new season of drama on Tuesday 24 September and running through to the end of the year.

Nokia's sponsorship deal comes despite the mobile manufacturer not yet releasing any information on either the launch date or pricing for the phones in the UK.

It is understood the Lumia 920 will launch in the UK in November, while Everything Everywhere has revealed that the Lumia 920 4G will launch exclusively on its upcoming 4G network.

The sponsorship will span four dramas including US series 'Homeland', political conspiracy thriller 'Secret State', feature-length drama 'Everyday' and Brighton-based crime drama, 'The Fear'.

Dale Micklewright, group partnership manager at Channel 4, said: "Following our successful product placement partnership with Nokia Lumia and 'Hollyoaks' this year, this latest sponsorship deal aligns the new Nokia Lumia handset range with more of Channel 4's distinctive drama – the perfect partnership for our younger and engaged audience."

Nokia's media agency Carat negotiated the deal.

The idents will be 15 seconds long at the beginning of the programme, five seconds long during the ad breaks and will be 10 seconds long at the end.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network