London marketers' pay now 'among lowest in the country'

Marketing salary survey
Marketing salary survey

The salaries of marketers based in London are falling behind those in other parts of the country for the first time, according to the findings of the latest Marketing Rewards salary survey.

The median salary for a marketing director in London is £82,107, according to the research by Croner Reward for the Chartered Institute of Marketing (CIM). This compares with £87,000 in the West Midlands and £82,500 for the South East.

A ‘head of function’ marketing manager in London earns less than anywhere else in the country, with £69,311 the median salary in the North East,against the capital’s £58,000.

‘The traditional mindset has been to go to London to further your career,’ said David Thorp, director of research and professional development at the CIM. ‘Depending on whether the research next year tells us that this is a blip or a trend, we might need to rethink that.’

However, Breffni Walsh, interim marketing director of Musgrave Retail Partners GB, who left her role as marketing director of Cheshire-based Pets at Home in February 2011, argues that a bigger salary is necessary to lure talent away from London.

‘I loved the North, but the reality is that the best creative talent is in London, and organisations have to woo marketers with high salaries to work elsewhere, because they find themselves, as I did, shuttling up and down constantly, which is tough.’

This year’s survey painted a more optimistic picture of a career in marketing, with salaries and job satisfaction rising, and the gap between men’s and women’s pay narrowing.

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Marketing salary survey


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