London marketers' pay now 'among lowest in the country'

Marketing salary survey
Marketing salary survey

The salaries of marketers based in London are falling behind those in other parts of the country for the first time, according to the findings of the latest Marketing Rewards salary survey.

The median salary for a marketing director in London is £82,107, according to the research by Croner Reward for the Chartered Institute of Marketing (CIM). This compares with £87,000 in the West Midlands and £82,500 for the South East.

A ‘head of function’ marketing manager in London earns less than anywhere else in the country, with £69,311 the median salary in the North East,against the capital’s £58,000.

‘The traditional mindset has been to go to London to further your career,’ said David Thorp, director of research and professional development at the CIM. ‘Depending on whether the research next year tells us that this is a blip or a trend, we might need to rethink that.’

However, Breffni Walsh, interim marketing director of Musgrave Retail Partners GB, who left her role as marketing director of Cheshire-based Pets at Home in February 2011, argues that a bigger salary is necessary to lure talent away from London.

‘I loved the North, but the reality is that the best creative talent is in London, and organisations have to woo marketers with high salaries to work elsewhere, because they find themselves, as I did, shuttling up and down constantly, which is tough.’

This year’s survey painted a more optimistic picture of a career in marketing, with salaries and job satisfaction rising, and the gap between men’s and women’s pay narrowing.

Click to enlarge

Marketing salary survey


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message