Digital leagues 2012
Marketing and Revolution compile the annual digital league tables, which ranks agencies based on turnover from digital activity in the calendar year 2011. In the accompanying feature, we examine the latest trends and challenges for digital agencies and examine which brands are using the latest, cutting edge techniques. Plus, we preview some of the hottest digital companies to watch out for and look at five technology predictions that no brand can ignore.
Contact: Kim Benjamin, firstname.lastname@example.org
Special report: Mobile: The rise of SoLoMo
The proliferation of smartphones and tablets that integrate geo-location technology such as GPS, with the aim of helping users to locate what is around them, has given rise to the SoLoMo (Social Local Mobile) phenomenon – the integration of social networks with inherent mobile location features. Revolution finds out how agencies and brands are adapting to the SoLoMo era and what it means for consumers. Which brands and sectors are leading the way in this area? Does SoLoMo live up to its promise of being able to combine the best of all worlds to deliver an experience that is as natural to do on a mobile phone as it is in the real world?
Plus, we take a look at what’s next on the horizon for mobile marketing and how brands can take advantage.
Contact: Stuart Derrick, email@example.com
Battle of the Brands
Revolution assesses the mobile marketing strategies of two brands. Which one will emerge as the winner?