Domino's flags up soaring mobile sales

Domino's: sales via mobile up nearly 50% year on year
Domino's: sales via mobile up nearly 50% year on year

Domino's has today (26 September) reported a 3.7% rise in like-for-like sales in the UK in the 13-week period to 23 September, driven by a leap in mobile sales that were up nearly 50% year on year.

The jump in online and mobile sales comes as Domino's shifts spend out of linear TV and plans to allocate more funds from its £10m marketing budget to lower-cost digital activity.

Domino's holds great store by its online and mobile sales of its pizzas. Britain's biggest pizza delivery store said that ecommerce now accounted for 58.4% of UK-delivered sales in the 13-week period, compared to 46.5% the year before.

Within online sales, mobile sales were up 46.9%, and now account for 18% of total online sales.

Domino's opened 11 new stores in the UK, Republic of Ireland and Germany during the reporting period, meaning it has now opened a total of 34 stores so far this year

The company said group sales overall grew 7.9% to £136.4m in the 13 weeks to 23 September.

Domino's results come ahead of the company's traditionally strong forth quarter.

Lance Batchelor, chief executive of Domino's, said: "I am pleased to report that Q3 has been another period of growth for Domino's.

"Our franchisees continue to show demonstrable enthusiasm and commitment to drive the business forward, even in a challenging economic climate."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad