Top brands battle it out for Marketing Design Awards

Marketing Design Awards 2012: entry numbers 20% up on 2011
Marketing Design Awards 2012: entry numbers 20% up on 2011

Top brands including BP, Bacardi, Morrisons, Ocado, Reckitt Benckiser, and Pret a Manger went under the microscope in a hotly debated judging day for the Marketing Design Awards 2012.

Entry numbers are up by 20% on last year, reflecting the strength of British creativity in the Olympic and Jubilee year. Despite continued tough trading for designers, with budgets tight and deadlines shorter than ever, the judges commended the standard of work.

Judges considered 120 entries in 16 categories, covering nine product sectors and seven design-use categories, including identity, products launch and rebrand.

The awards were chaired by Red or Dead founder, Wayne Hemingway, with a panel of judges including client companies from Diageo and John Lewis, as well as major design agencies. The judges also considered a Client of the Year award for the client company that embraced bold thinking and delivered brave design.

Leigh Cain, head of design at the Museum of London, said: "It was good to see entries that captured the positive spirit of the Olympics. It is obviously a challenging market and there was work that perhaps played it safe, but there is still work that reflects great design."

Hemingway will be presenting the awards at a gala lunch at Grosvenor House on 7 November.

For more details on the event and to book tickets, go to


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug