Vodafone replaces Sheikh with former Mini marketer Barbara Haase

odafone replaces Sheikh with former Mini marketer Barbara Haase
odafone replaces Sheikh with former Mini marketer Barbara Haase

Vodafone Group has appointed former Mini marketer Barbara Haase as its group brand director, replacing Clare Sheikh who is leaving the company.

In her new role Haase will be the most senior marketer at Vodafone across the globe and she will report to Morten Lundal, Vodafone Group’s chief commercial officer.

Lundal said: "Barbara is a highly accomplished brand and marketing professional, and I’m delighted to welcome her back to Vodafone."

Her appointment follows Marketing reporting tensions within Vodafone’s marketing team after Sheikh had felt it "necessary to highlight issues with senior management - even if these were likely to prove uncomfortable".

Sheikh said the issue was in the hands of her lawyers while a Vodafone spokesperson told MArketing Sheikh was "still in post and with the company".

Haase is currently managing director and partner of the German brand consultancy Brand Plantation AG and is a previous global head of marketing communications and brand for BMW’s Mini.

Her surprise appointment marks a company return for Haase, who used to be head of marketing communications and brand at Vodafone Germany between 2003 and 2008, when she was responsible for integrating the Arcor brand into Vodafone.

Other senior roles Haase has held include head of marketing and sales for the development of BMW Group’s ‘i’ sub-brand and director and vice president of marketing communications, Europe with the Sony Corporation.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel