EE to launch 4G on 30 October

EE, the network operator formerly known as Everything Everywhere, has announced the date its fourth generation (4G) of mobile communications, the first of its kind, will be available in the UK as 30 October.

The service will cover ten cities on the day of launch and will cover 16, accounting for a third of the population, by the end of the year. The first ten cities are London, Cardiff, Bristol, Birmingham, Sheffield, Leeds, Edinburgh, Glasgow, Manchester and Liverpool. The following six are Belfast, Derby, Hull, Nottingham, Newcastle and Southampton.

The news comes one day after the newly-appointed culture secretary Maria Miller met with the four UK mobile operators to negotiate an earlier auction for 4G, after fierce opposition from O2 and Vodafone over EE being able to roll out its service ahead of them.

A deal has been reached to bring forward 4G rollout six months earlier than originally planned, meaning the other operators will be able to run their own services by the end of the summer.

Olaf Swantee, chief executive of EE, said: "We are delighted to announce that the official launch of our new customer brand, EE, offering the UK’s first superfast mobile 4G and fibre broadband service, will take place on the 30th October 2012."

The telecoms company, which was formed from a merger between Orange and T-Mobile two years ago, announced last month that it was changing its name to EE and had plans to shortly roll out a new consumer brand of the same name.

There has been much speculation to the future of the Orange and T-Mobile brands. EE maintains that the two will exist alongside EE, but they will not offer the 4G service. Existing Orange and T-Mobile customers can get the iPhone 5 and then switch over to EE when it launches if they want 4G.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands