E.ON to scrap innovation unit

E.ON: TV activity and part of its 'best deal for you' push
E.ON: TV activity and part of its 'best deal for you' push

E.ON is scrapping its 14-strong innovation unit after three years to focus on its existing customers, following a review of the business.

E.ON’s innovation unit, called Ignite, was set up in 2009 and headed up by Phil Gilbert.

Ignite’s function was to bring new technologies such as heat pumps and solar panel schemes, as well as develop innovations such as electric vehicle tariffs and loft insulation and clearance services.

In total, it employed 14 people. It is expected to shut down by the end of the year.

In a statement E.ON said: "Our priorities are our customers and our colleagues. Customers already on Ignite schemes are unaffected and will see no difference.

"Customers currently awaiting Ignite products and services will be contacted if there are any implications for them.

"For affected colleagues, our priority is to redeploy them within our wider business. We anticipate that Ignite will fully close by the end of the year."

E.ON stressed there would likely be no redundancies from the scrapping of the unit. It has in excess of 10,000 employees.

This week Marketing revealed that E.ON is dropping its animated style of ads, introduced in 2009, in a push to differentiate itself from its rivals and turn its attention to rewarding customer loyalty.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers